Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22

Posted by: Michael Hackmer
Social Media and Online Marketing Manager
BIA Advisory Services
mhackmer@bia.com

In a forecast released today, BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), predicts U.S. mobile search advertising revenues to grow from $39 million in 2008 to $2.3 billion by 2013.

One of the drivers behind the forecast is the growth of mobile Internet users. BIA’s Kelsey Group anticipates “a tenfold increase in the number of mobile Internet users during the forecast period—from 5.2 million in 2008 to 56.2 million in 2013.”

BIA/Kelsey will present the forecast during “Winning Media Strategies,” its first conference to focus on the new media landscape and the opportunities for traditional media businesses and online companies, May 20-22 in Washington, D.C. The National Association of Broadcasters (NAB) recently partnered with Winning Media Strategies to demonstrate the importance of mobile and other online methods of distribution to the broadcast industry.

The read BIA’s recent press release on this forecast, please click here.

Tweet this!

Tags: advertising revenues, BIA Advisory Services, mobile internet users, mobile search, The Kelsey Group, traditional media, Winning Media Strategies

No Comment