Posted by: Peter Krasilovsky
Vice President, Program Director, Marketplaces
Local advertisers speaking at WMS ’09 in Washington, D.C., this morning had plenty to say about how they perceive their choices in advertising, online and off.
Dianne Bonanno, senior manager, marketing communications, The Graduate School, said that her adult education company is doing good business. “In a downturn, people …

Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS …

Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C …

Posted by: Michael Boland
Program Director, Mobile Local Media
Mediaweek’s Katy Bachman was front and center at this week’s Winning Media Strategies conference in Washington D.C. (thanks for all the questions from the front row Katy).
She wrote yesterday about BIA/Kelsey mobile forecast data and some themes that emerged throughout the show — Many broadcast media companies showed …

Posted by: Peter Krasilovsky
VP and Program Director, Marketplace
Broadband is at the top of the agenda for the Obama administration and the FCC, with digital TV a close number two, according to influential Washington lawyer Dick Wiley, who was speaking at BIA’s Winning Media Strategies.
Broadband is going to be “the big one,” with a special focus …

Posted by: John Kelsey
Founder of The Kelsey Group
E-mail: jkelsey@kelseygroup.com
Don’t take The Kelsey Group’s word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here’s what eMarketer wrote a week ago. “In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, …

Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22
Posted by: Michael Hackmer
Social Media and Online Marketing Manager
BIA Advisory Services
mhackmer@bia.com
In a forecast released today, BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), predicts U.S. mobile search …

Michael Hackmer
Social Media and Online Marketing Manager
BIA Advisory Services
mhackmer@bia.com
Welcome to the 2009 Winning Media Strategies blog.
This is the first year of Winning Media Strategies, and we are very excited about building a conference that is entirely focused on enhancing your business and discussing the kinds of progressive “change” we see is necessary for television, radio, …