Three CEOs who together represent almost 30 percent of global directional media revenues will give featured presentations at The Kelsey Group’s Directional Media Strategies, Sept. 22-24, in Orlando, Florida.
Dave Swanson, chairman and CEO of R.H. Donnelley, will deliver the featured presentation on the event’s second day. RHD has experienced all the ups and downs that …

Recommendations, Strategies and How to Implement New Plans to Grow Your Business
BIA Advisory Services along with its The Kelsey Group division featured over 30 speakers at the “Winning Media Strategies 2009” conference held, May 20-22 2009 in Washington D.C.
For those of you who missed the event, it is available on-demand. Speakers covered a range of …

Last week at the Winning Media Strategies conference, AOL’s Platform-A called out the imbalance of supply and demand that currently exists in online display advertising.
With respect to ad impressions, the supply side has exploded in the past few years with the changing ways that people are interacting with online media. The increase in page views …

Posted by: David Oxenford
Partner at Davis Wright Tremaine LLP
E-mail: DavidOxenford@dwt.com
Original Blog Post: Broadcast Law Blog
This past week, I attended the BIAfn Winning Media Strategies Conference in Washington, DC. During the course of the conference, there was much talk about how broadcasters and publishers need to provide unique service to their communities in order to …

Posted by: Peter Krasilovsky
Vice President, Program Director, Marketplaces
Local advertisers speaking at WMS ’09 in Washington, D.C., this morning had plenty to say about how they perceive their choices in advertising, online and off.
Dianne Bonanno, senior manager, marketing communications, The Graduate School, said that her adult education company is doing good business. “In a downturn, people …

Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS …

Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C …

Posted by: Michael Boland
Program Director, Mobile Local Media
Mediaweek’s Katy Bachman was front and center at this week’s Winning Media Strategies conference in Washington D.C. (thanks for all the questions from the front row Katy).
She wrote yesterday about BIA/Kelsey mobile forecast data and some themes that emerged throughout the show — Many broadcast media companies showed …