Posted by: Peter Krasilovsky
VP and Program Director, Marketplace
Broadband is at the top of the agenda for the Obama administration and the FCC, with digital TV a close number two, according to influential Washington lawyer Dick Wiley, who was speaking at BIA’s Winning Media Strategies.
Broadband is going to be “the big one,” with a special focus …

Posted by: Mike Boland
Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. …

Rick Ducey
Chief Strategy Officer
BIA Advisory Services
rducey@bia.com

The local media ecosystem will continue to evolve as the demand for “personalized” media increases. It’s not enough to just have a multiplatform presence. It’s about having a meaningful and committed strategy and it’s about execution. See the “Multiplatform Strategy” pictured here. This is Christine DiStadio’s (KHOU-TV’s Director of Digital …

We’ve just completed a preliminary agenda for our upcoming Directional Media Strategies ’09 conference, Sept. 22-24 in Orlando, Florida. DMS is our annual event focused on the global directories industry and, more broadly, connecting small-business advertisers with customers. It is the best single event of the year for understanding what will drive the directories business, …