Posted by: Mike Boland
Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. …

Posted by: Peter Krasilovsky
New digital technologies using ATSC-DTV standards are redefining the TV experience and enabling new business models, says Glenn Reitmeier, VP of Tech Standards and Policy for NBC-Universal, who was speaking at BIA’s Winning Media Strategies conference  in Washington D.C. “We are at a really exciting phase” akin to General Sarnoff’s use of …