Posted by: Mike Boland
Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. …

Posted by: Peter Krasilovsky
The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio  is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C.
Online video popped like …

Posted by: Peter Krasilovsky
New digital technologies using ATSC-DTV standards are redefining the TV experience and enabling new business models, says Glenn Reitmeier, VP of Tech Standards and Policy for NBC-Universal, who was speaking at BIA’s Winning Media Strategies conference  in Washington D.C. “We are at a really exciting phase” akin to General Sarnoff’s use of …

Strategy must drive integrated sales and marketing efforts in multi-platform selling.

Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22
Posted by: Michael Hackmer
Social Media and Online Marketing Manager
BIA Advisory Services
mhackmer@bia.com
In a forecast released today, BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), predicts U.S. mobile search …