Articles in the Radio Category
Featured, Radio, Television, Winning Media Strategies »
Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS …
Mobile, Radio, Social Networking, Winning Media Strategies »
Posted by: Peter Krasilovsky
The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C.
Online video popped like …
Mobile, New Media, Radio, Television, Winning Media Strategies »
Strategy must drive integrated sales and marketing efforts in multi-platform selling.
