Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS …

Posted by: Peter Krasilovsky
New digital technologies using ATSC-DTV standards are redefining the TV experience and enabling new business models, says Glenn Reitmeier, VP of Tech Standards and Policy for NBC-Universal, who was speaking at BIA’s Winning Media Strategies conference  in Washington D.C. “We are at a really exciting phase” akin to General Sarnoff’s use of …

Strategy must drive integrated sales and marketing efforts in multi-platform selling.