Posted by: Mike Boland
Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. …

Posted by: Peter Krasilovsky
The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio  is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C.
Online video popped like …

Posted by: Peter Krasilovsky
New digital technologies using ATSC-DTV standards are redefining the TV experience and enabling new business models, says Glenn Reitmeier, VP of Tech Standards and Policy for NBC-Universal, who was speaking at BIA’s Winning Media Strategies conference  in Washington D.C. “We are at a really exciting phase” akin to General Sarnoff’s use of …

Posted by: John Kelsey
Founder of The Kelsey Group
E-mail: jkelsey@kelseygroup.com
Don’t take The Kelsey Group’s word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here’s what eMarketer wrote a week ago. “In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, …

Strategy must drive integrated sales and marketing efforts in multi-platform selling.

Posted by: Peter Krasilovsky
Vice President and Program Director, Marketplaces
BIA/Kelsey
In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the …

Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22
Posted by: Michael Hackmer
Social Media and Online Marketing Manager
BIA Advisory Services
mhackmer@bia.com
In a forecast released today, BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), predicts U.S. mobile search …

Michael Hackmer
Social Media and Online Marketing Manager
BIA Advisory Services
mhackmer@bia.com
Welcome to the 2009 Winning Media Strategies blog.
This is the first year of Winning Media Strategies, and we are very excited about building a conference that is entirely focused on enhancing your business and discussing the kinds of progressive “change” we see is necessary for television, radio, …