Rick Ducey
Chief Strategy Officer
BIA Advisory Services
rducey@bia.com

The local media ecosystem will continue to evolve as the demand for “personalized” media increases. It’s not enough to just have a multiplatform presence. It’s about having a meaningful and committed strategy and it’s about execution. See the “Multiplatform Strategy” pictured here. This is Christine DiStadio’s (KHOU-TV’s Director of Digital …

Rick Ducey
Chief Strategy Officer
BIA Advisory Services
rducey@bia.com
BIA’s ad revenue forecast for local radioshows several down years ahead before a slight rebound begins by 2012. If you are in the “radio business” that’s what you have to look forward to. However, if you’re in the “content and integrated advertising & marketing” business, the outlook is substantially cheerier. …