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	<title>BIAKelsey Conferences Blog - Interactive Local Media, Winning Media Strategies, Marketplaces and Directional Media Strategies</title>
	<link>http://blog.conferences.bia.com/conferences</link>
	<description></description>
	<lastBuildDate>Thu, 15 Oct 2009 01:56:30 +0000</lastBuildDate>
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		<title>Cummings to Join DMS Keynoters</title>
		<description>Yesterday, Chris Cummings,Yellow Pages Association chair and Marquette Group CEO,  accepted our invitation to deliver a featured presentation at Directional Media Strategies ‘09. He will speak on the event’s opening day, Sept. 22.Cummings joins a powerful list of directory company CEOs who will address DMS, which for the first ...</description>
		<link></link>
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		<title>Swanson, Retif, Jules to Headline DMS ’09</title>
		<description>Three CEOs who together represent almost 30 percent of global directional media revenues will give featured presentations at The Kelsey Group’s Directional Media Strategies, Sept. 22-24, in Orlando, Florida.

Dave Swanson, chairman and CEO of R.H. Donnelley, will deliver the featured presentation on the event’s second day. RHD has experienced all ...</description>
		<link></link>
			</item>
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		<title>Ten Take-Aways from the BIA/Kelsey Group Winning Media Strategies 2009 Conference</title>
		<description>Recommendations, Strategies and How to Implement New Plans to Grow Your Business

BIA Advisory Services along with its The Kelsey Group division featured over 30 speakers at the “Winning Media Strategies 2009” conference held, May 20-22 2009 in Washington D.C.

For those of you who missed the event, it is available on-demand. ...</description>
		<link></link>
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		<title>How to Get an ‘A’ in Online Display</title>
		<description>Last week at the Winning Media Strategies conference, AOL’s Platform-A called out the imbalance of supply and demand that currently exists in online display advertising.

With respect to ad impressions, the supply side has exploded in the past few years with the changing ways that people are interacting with online media. ...</description>
		<link></link>
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		<title>Localism Without Government Regulation</title>
		<description>Posted by: David Oxenford
Partner at Davis Wright Tremaine LLP
E-mail: DavidOxenford@dwt.com
Original Blog Post: Broadcast Law Blog

This past week, I attended the BIAfn Winning Media Strategies Conference in Washington, DC.  During the course of the conference, there was much talk about how broadcasters and publishers need to provide unique service to ...</description>
		<link></link>
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		<title>Local Advertisers Talk About Their Ad Choices</title>
		<description>Posted by: Peter Krasilovsky
Vice President, Program Director, Marketplaces

Local advertisers speaking at WMS ’09 in Washington, D.C., this morning had plenty to say about how they perceive their choices in advertising, online and off.

Dianne Bonanno, senior manager, marketing communications, The Graduate School, said that her adult education company is doing good ...</description>
		<link></link>
			</item>
	<item>
		<title>Radio, TV Seek to Extend Reach via Wireless</title>
		<description>Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.

Emmis Communications President and CEO ...</description>
		<link></link>
			</item>
	<item>
		<title>The Sales Debate at WMS ‘09: Interactive Specialist, or Sell-It-All?</title>
		<description>Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her ...</description>
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