Posted by: Peter Krasilovsky
Vice President, Program Director of Marketplaces
Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS …

Posted by: Mike Boland
Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. …

Posted by: Peter Krasilovsky
The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio  is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C.
Online video popped like …

Posted by: Peter Krasilovsky
Vice President and Program Director, Marketplaces
BIA/Kelsey
In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the …